Nov
19
Not wanting you to look down on Starbucks for their support of a premature Christmas, I thought I’d mention them in a more positive light today. I read an interesting article a couple weeks ago about how Starbucks is literally flooding certain areas with multiple stores … without the existing stores losing business. At first glance that seems to defy logic, but their explanations are pretty straightforward. They are simply trying to remove barriers for their customers, whether that be the convenience of not having to cross a street, or trying to provide shorter lines because there are 2 stores instead of 1. On average, Starbucks is opening 6 new stores per day.
I’ve always heard Starbucks treats their employees well, and that notion was furthered this week when I was told they can have all the free coffee they want while working (both 30 minutes before and after their shift, too), and 1 free pound of coffee per week– in addition to all the stuff today’s employees expect (401K, paid leave, health benefits, stock options, etc.). What’s unique is this all applies to their part-time employees, too. It would be interesting to read about the business of Starbucks and the strategies they’ve used over the years.
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